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recently in the case of national newspapers, the introduction of computerised system has led to substantial reduction in workforces, particularly, but not solely, among print workers.
All the national newspapers use computer technology, and its use in the provincial press, which has generally led the way in adopting news techniques, is widespread. Journalists key articles directly into, and edit them on, computer terminals; colour pictures and graphics are entered into the same system electronically. Where printing plants are at some distance from editorial offices, pages are sent for printing by fax machine from typesetter to print plant. Other technological development include the use of full-colour printing, and a switch from traditional letterpress printing to the web-offset plastic-plate processes.
News International, publisher of the three daily and two Sunday papers, has at its London Docklands headquarters more than 500 computer terminals - one of the largest system installed at one time anywhere in the world. The “Financial Times” opened a new printing plants in Dockland in 1988 with about 200 production workers, compared with the 650 employed at its former printing facility in the City of London. The new Docklands plant of the Associated Newspapers Group uses flexography, a rudder-plate process. Other national papers have also moved into the new computer-based printing plants outside Fleet Street.
Radio and Television
British broadcasting has traditionally been based on the principle that it is a public service accountable to the people through Parliament. Following 1990 legislation, it is also embracing the principles of competition and choice. Three public bodies are responsible for television and radio services throughout
Britain. They are:
1. the British Broadcasting Corporation (BBC) broadcasts television and radio services;
2. the Independent Television Commission (ITC) licenses and regulates non-BBC television services, including cable and satellite services, and;
3. the Radio Authority licenses and regulates all non-BBC radio services.
Since the 1970s 98% of British households have had television sets able to receive four channels, two put out by the BBC, two by commercial companies. Commercial satellite and cable TV began to grow significantly in 1989 – 1990, and by 1991 the two main companies operating in Britain had joined together as British Sky Broadcasting. By 1991 about one household in ten had the equipment to receive this material.
Every household with TV must by law pay for a license, which costs about the same for a year as a popular newspaper every day.
Unlike the press, mass broadcasting has been subject to some state control from its early days. One agreed purpose has been to ensure that news, comment and discussion should be balanced and impartial, free of influence by government or advertisers. From 1926 first radio, then TV as well, were entrusted to the BBC, which still has a board of governors appointed by the government. The BBC’s monopoly was ended in 1954, when an independent board was appointed by the Home Secretary to give licenses to broadcast (“franchises”) to commercial TV companies financed by advertising, and called in general independent television (ITV). These franchises have been given only for a few years at a time, then renewed subject to various conditions.
In 1990 Parliament passed a long and complex new Broadcasting Act which made big changes in the arrangements for commercial TV and radio. The old Independent Broadcasting Authority, which had given franchises to the existing TV and radio companies, was abolished. In its place, for TV alone, a new Independent Television Commission was set up in 1991, with the task of awarding future franchises, early in the 1990s, either to the existing companies or to new rivals which were prepared to pay a higher price. The Commission also took over responsibility for licensing cable programme services, including those satellite TV channels which are carried on cable networks. The new law did not change the status of the BBC, but it did have the purpose of increasing competition, both among broadcasters and among producers. It envisaged that a new commercial TV channel, TV5, would start in the early 1990s.
The general nature of the four TV channels functioning in 1991, seems likely to continue, with BBC1 and ITV producing a broadly similar mixture of programmes in competition with each other. ITV has a complex structure. Its main news is run by one company, Independent Television News, its early morning TV – a.m. by another. There are about a dozen regional companies which broadcast in their regions for most each day, with up to ten minutes of advertisements in each hour, between programmes or as interruptions at intervals of twenty or thirty minutes. These regional companies produce some programmes of local interest and some which they sell to other regions, so that for much of each day the same material is put out all through the country. Some of BBC1’s progarmmes are similarly produced by its regional stations. BBC2 and the independent Channel 4 (which has its own company) are both used partly for special interest programmes and for such things as complete operas.
BBC
The Corporation’s board of 12 governors, including the chairman, vice-chairman and national governors for Scotland, Wales and Northern Ireland, is appointed by the Queen on the advice of the Government. The board of governors is responsible for all aspects of broadcasting on the BBC. The governors appoint the Director-General, the Corporation’s chief executive officer, who heads the board of management, the body in charge of the daily running of the services.
The BBC has a strong regional structure. The three English regions – BBC North, BBC Midlands & East and BBC South – and the Scottish, Welsh and Northern Ireland national regions make programmes for their local audiences as well as contributing to the national network. The National Broadcasting Councils for Scotland, Wales and Northern Ireland give advice on the policy and content of television and radio programmes intended mainly for reception in their areas. Local radio councils representatives of the local community advise on the development and operation of the BBC’s local radio stations.
Finance
The domestic services of the BBC are financed principally from the sale of television licences. Households with television must buy an annual licence costing ?80 for colour and ?26.50 for black and white. More than two-thirds of expenditure on domestic services relates of television.
Licence income is supplemented by profits from trading activities, such as television programme exports, sale of recordings and publications connected with BBC programmes, hire and sale of educational films, film library sales, and exhibitions based on programmes. The BBC meets the cost of its local radio stations. BBC World Service radio is financed by grand-in-aid from the Foreign & Commonwealth Office, while BBC World Service television is self-funding.
In 1991 the BBC took over from the Home Office responsibility for administering the television licensing system. Since 1988 annual rises in the licence see have been linked to the rate of inflation; this is intended further to improve the BBC’s efficiency and encourage it to continue to develop alternative sources of revenue.
BBC National Radio
The BBC has five national radio channels for listeners in the United Kingdom. Radio (channel) 1 provides mainly a programme of rock and pop music. Radio 2 broadcasts lights music and entertainment, comedy as well as being the principal channel for the coverage of sport. Radio 3 provides mainly classical music as well as drama, poetry and short stories, documentaries, talks on ancient and modern plays and some education programmes. Radio 4 is the main speech network providing the principals news and current affairs service, as well as drama, comedy, documentaries and panel games. It also carries parliamentary and major public events. BBC 5 (on medium wave only), which is devoted chiefly to sport, education and programmes for young people. The BBC has over 30 local radio stations and about 50 commercial independent stations distributed throughout Britain. To provide high-quality and wide-ranging programmes that inform, educate and entertain, to provide also greater choice and competition the government encourages the growth of additional radio services run on commercial lines.
Besides these domestic programmes, the BBC broadcasts in England and in over 40 other languages to every part of the world. It is the World Service of the BBC. Its broadcasts are intended to provide a link of culture, information and entertainment between the peoples of the United Kingdom and those in other parts of the world. The main part of the World Service programme is formed by news bulletins, current affairs, political commentaries, as well as sports, music, drama, etc. In general, the BBC World Service reflects British opinion and the British way of life. The BBC news bulletins and other programmes are re-broadcasted by the radio services of many countries.
BBC World Service Radio
The BBC World Service broadcasts by radio worldwide, using English and 37 other languages, for 820 hours a week. The main objectives are to give unbiased news, reflect British opinion and project British life, culture and developments in science and industry. News bulletins, current affairs programmes, political commentaries and topical magazine programmes form the main part of the output. These are supplemented by a sports service, music, drama and general entertainment. Regular listeners are estimated to number 120 million.
The languages in which the World Service broadcasts and the length of time each is on the air are prescribed by the Government. Otherwise the BBC has full responsibility and is completely independent in determining the content of news and other programmes.
There are broadcasts by radio for 24 hours a day in English, supplemented at peak listening times by programmes of special interest to Africa, East Asia, South Asia, Europe, the Caribbean and the Falkland Islands.
BBC World Service news bulletins and other programmes are re-broadcast by some 45450 radio and cable stations in over 80 countries, which receive the programmes by satellite. Two World Service departments also specialise in supplying radio material for re-broadcast. BBC transcription sells recordings to more than 100 countries, while BBC Topical Tapes airmails some 250 tapes of original programmes to subscribers in over 50 countries each week.
BBC English is the most extensive language-teaching venture in the world. English lessons are broadcasted daily by radio with explanations in some 30 languages, including English, and re-broadcast by many radio stations. BBC English television programmes are also shown in more than 90 countries. A range of printed, audio and video material accompanies these programmes.
Another part of the World Service, BBC Monitoring, listens to and reports on foreign broadcasts, providing a daily flow of significant news and comment from overseas to the BBC and the Government. This information is also sold to the press, private sector companies, academic staff and public bodies.
BBC Television
The BBC has a powerful television service. It owns two channels: BBC1 and BBC2. Practically all the population of the country lives within the range of the TV transmission. With the exception of a break during the Second World War, the BBC has been providing regular television broadcasts since 1936. All BBC2 programmes and the vast majority of those on BBC1 are broadcasted on the national network. The aim of the Government is that at least 25 per cent of programmes on all channels should be made by independent producers.
The BBC television programmes are designed for people of different interests. BBC1 presents more programmes of general interest, such as light entertainment, sport, current affairs, children’s programmes, as well as news and information. BBC2 provides documentaries, travel programmes, serious drama, music, programmes on pastimes and international films.
The BBC does not give publicity to any firm or company except when it is necessary to provide effective and informative programmes. It must not broadcast any commercial advertisement or any sponsored programme. Advertisements are broadcasted only on independent television, but advertisers can have no influence on programme content or editorial work. Advertising is usually limited to seven minutes in any one hour of broadcasting time.
Both the BBC broadcast education programmes for children and students in schools of all kinds, as well as pre-school children, and for adults in colleges and other institutions and in their homes. Broadcasts to schools cover most subjects of the curriculum, while education programmes for adults cover many fields of learning, vocational training and recreation.
The Government has no privileged access to radio or television, but government publicity to support non-political campaigns may be broadcasted on independent radio and television. Such broadcasts are paid for on a normal commercial basis. The BBC is not the mouthpiece of the government. All the major political parties have equal rights to give political broadcasts. Radio and, particularly, television have their greatest impact on public affairs at election time. Each of the principal political parties is granted time on the air roughly in proportion to the number of its candidates for the Parliament.
Television and radio coverage of political matters, including elections, is required to be impartial. Extended news programmes cover all aspects of the major parties’ campaigns at national level and in the constituencies. Political parties arrange “photo opportunities”, during which candidates are photographed in such places as factories, farms, building sites, schools and youth centers. They often use these visits to make points about party policies.
Special election programmes include discussions between politicians belonging to rival parties. Often a studio audience of members of the public is able to challenge and question senior politicians. Radio “phone-ins” also allow ordinary callers to question, or put their views to political leaders. Broadcast coverage also includes interviews with leading figures from all the parties, reports focusing on particular election issues, and commentaries from political journalists.
Arrangements for the broadcasts are made between the political parties and the broadcasting authorities, but editorial control of the broadcasts rests with the parties.
Television and the other channels of mass media are playing an increasingly important part in bringing contemporary affairs to the general public.
Radio and television programmes for the week are published in the BBC periodical, “Radio Times”. The BBC publishes another weekly periodical, “The Listener”, in which a selection of radio and TV talks are printed.
By international standards it could reasonably be claimed that the four regular channels together provide an above – average service, with the balance giving something to please most tastes and preferences. Some quiz-shows and “soap operas”, or long-running sagas, attract large numbers of viewers and to some extent the BBC competes for success in this respect. But minority preferences are not overlooked. In Wales there are Welsh-language programmes for the few who want them. There are foreign language lessons for the general public, as well as the special programmes for schools and the Open University. BBC news has always kept a reputation for objectivity, and the independent news service is of similar quality.
Television is probably the most important single factor in the continuous contest for the public’s favour between the political parties. Parties and candidates cannot buy advertising time. At intervals each channel provides time for each of the three main political parties for party-political broadcasts, and during an election campaign a great deal of time is provided for parties’ election, always on an equal basis.
Minor parties get time, based partly on the number of their candidates. In Wales and Scotland the nationalist parties get TV time on the same basis as the three others. Studios and transmitters must be provided free of charge. But often a party prefers to film a broadcast outside the studio at its own expense, for greater impact.
BBC TV Europe broadcasts some of its own programmes by satellite, and from 1991 BBC TV International began to sell and distribute its World Service TV news in English and some other languages.
BBC domestic services are financed almost exclusively by the sale of annual television licenses; World Service radio is financed from a government grant, while World Service Television is self-funding. Popular television drama programs produced for the BBC are shown in America and many other countries around the world.
BBC World Service Television
BBC World Service Television was set up in 1991 to establish a worldwide television service. The BBC has generated its own funding fir this operation. The company at present provides three services:
* A subscription channel in Europe, based on mixture of BBC1 and BBC2 programmes, news bulletins, and weather and business reports. Viewers receive the service by cable or direct to their homes, using special decoders.
* A 24-hour news and information channel which is available throughout Asia, launched in November 1991. Funded by advertising, the service is one of the channels offered throughout Asia by the commercial company STAR TV. The cannel is compiled by the BBC and transmitted by satellite to the ground station in Hong Kong, where advertising is added by STAR TV before distribution.
* A news and information channel in Africa, launched in April 1992. The service is available to viewers who have the appropriate satellite reception equipment and in countries where national broadcasters make the service part of their regular output.
ITV
In addition there are two independent channels: ITV (Independent Television) and Channel4, which is owned by the IBA (Independent Broadcasting Authority).
The ITV has 15 programme companies, each serving a different part o the country. These companies get most of their money from firms who use them for advertising. The whole of ITV is controlled by the IBA. The magazine “TV Times” advertises all ITV programmes; ITV programmes include news, information, light entertainment and are interrupted at regular intervals by advertisements. Despite the genuine entertainment that so many of the good commercials afford, television still succeeds in crushing its viewers with ads that are too annoying, too often, and just too much. Very often commercials are infuriating as well as irresistible. Commercials are the heavy tribute that the viewer must pay to the sponsor in exchange for often doubtful pleasure. The first regular commercial ITV programmes began in London in 1955.
ITV Programme Companies
The companies operate on commercial basis, deriving most of their revenue from the sale of advertising tome. The financial resources, advertising revenue and programme production of the companies vary considerably, depending largely on the size of population in the areas in which they operate. Although newspapers may acquire an interest in programme companies, there are safeguards to ensure against concentration of media ownership, thereby protecting the public interest.
Each programme company plans the content of the programmes to be broadcast in its area. These are produced by the company itself, or by other programme companies or bought from elsewhere. The five largest companies – two serving London and three serving north-west England, the Midlands and Yorkshire – supply more programmes for brascast elsewhere on the national network than do the smaller ones.
A common news service is provided 24 hours a day by Independent Television News (ITN).
ITV Programmes
The first regular ITV programmes began in London in 1955. ITV programmes are broadcasting 24 hours a day in all parts of the country. About one-third of the output comprises informative programmes – news, documentaries, and programmes on current affairs, education and religion. The remainder coversport, comedy, drama, game shows, films, and a range of other programmes with popular appeal. Over half the programmes are produced by the programme companies and ITN.
Channel 4 and S4C
Channel 4 forms part of the independent television network and provides a national TV service throughout Britain, except in Wales, which has a corresponding service in Welsh.
Channel 4, currently a subsidiary of the ITC, began broadcasting in 1982. It provides a national television service throughout Britain, except in Wales, which has a corresponding service – Sianel Pedwar Cymru (S4C). It is required to present programmes that are complementary to those of ITV, appealing tastes and interests not normally catered for by one original independent service.
Channel 4 must present a suitable proportion of educational programmes amd encourage innovation and experiment. It commissions programmes from the ITC companies and independent producers and buys programmes in the international market. Channel 4 broadcasts for approximately 139 hours a week, about half of which are devoted to informative programmes. At present the service, including that in Wales, financed by annual subscriptions from the ITV programme companies in return for advertising time in fourth channel programmes broadcast in their own regions.
In Wales programmes on the fourth channel are run and controlled by S4C. Under the Broadcasting Act 1990 S4C became a broadcaster in its own right. Its members are appointed by the Government. S4C is required to see that a significant proportion of programming; in practice 23 hours a week, is in the Welsh language and that programmes broadcast between 18:30 and 22:00 hours are mainly in welsh. At other times S4C transmits national Channel 4 programmes.
Under the 1990 Act the distinctive remit of Channel 4 and S4C has been strengthened and the services are guaranteed by special arrangements to protect revenue levels. From January 1993:
* Channel 4 was to become a public corporation, licensed and regulated by the ITC, selling its own advertising time and retaining the proceed;
* S4C was to be financed by the Government rather than by a levy from ITV.
Teletext
The BBC and independent television each operate a teletext service, offering constantly updated information on a variety of subjects, including news, sport, travel, local weather conditions and entertainment. The teletext system allows the television signal to carry additional information which can be selected and displayed as “pages” of text and graphics on receivers equipped with the necessary decoders. Both Ceefax, the BBC’s service, and Oracle, the independent television’s service, have a subtitling facility on certain programmes for people with hearing difficulties. Both services are available whenever the transmitters are on the air. Nearly 40 per cent of households in Britain have teletext sets and over 7 million people turn to the service daily: more than most daily newspapers. The broadcasting Act 1990 introduces a new regulatory system for licensing spare capacity within the television signal. This allows more varied use of spare capacity – data transfer, for instance – but the position of teletext on commercial television is safeguarded.
At the end of 1991 the ITC advertised three teletext licences – a single public service licence for teletext on Channels 3 and 4 (andS4C) and two separate licences for commercial additional services to subscription or closed user groups.
Broadcasting by Satellite
Direct broadcasting by satellite, by which television pictures are transmitted directly by satellite into people’s homes, has been available throughout Britain since 1989. The signals from satellite broadcasting are receivable using specially designed aerials or “dishes” and associated reception equipment.
Several British – based satellite television channels have been set up supply programmes to cable operators on Britain and, in many cases, throughout Europe.
British Sky Broadcasting (BSkyB) carries channels devoted to light entertainment, news, feature films and sport, transmitted from the Astra and Marcopolo satellites. Each Astra satellite can transmit 16 channels, simultaneously. Two satellites are operational so far, with more planned, and provide about 18 channels in England. Other channels broadcast sport, general entertainment for women, and a service for children. MTV is a pop video channel. The Marcopolo satellite carries BskyB broadcasts made under contract to the ITC in the five DBS channels allocated to Britain under international agreement.
Educational Broadcasting
Both the BBC and independent television broadcast educational programmes for schools and continuing education programmes for adults. Broadcasts to schools deal with most subjects of the National Curriculum, while education programmes for adults cover many fields of learning and vocational training. Supporting material, in the form of books, pamphlets, filmstrips, computer software, and audio and video cassettes, is available to supplement the programmes.
Each year the BBC Open University Production Centre produces around 350 radio and audio programmes and 200 television and video programmes made specially for students of the Open University. The Centre also produces educational and training video materials in collaboration with external agencies such as the Department of Trade and Industry and the Department for Education.
The ITC has a duty to ensure that schools programmes are presented on independent television.
Advertising
Advertisements are broadcast on independent television and radio between programmes as well as in breaks during programmes. Advertisers are not allowed directly to influence programme content or editorial control. In television, food manufacturers and retailers are the largest category of advertisers.
Advertisements must be clearly distinguishable and separate from programmes. The time given to them must not be so great as to detract from the value of the programmes as a medium of information, education or entertainment. Television advertising is limited to an average of seven minutes an hour throughout the day and seven a half minutes in the peak evening viewing period. Advertising is prohibited in religious services and in broadcasts to schools. Independent television’s teletext service carries paginated advertisements.
Parliamentary and Political Broadcasting
The proceeding of both Houses of Parliament may be broadcasted on television and radio, either live, or more usually in recorded and edited form on news and current affairs programmes.
The proceedings of the House of Commons have been televised since 1989.They are produced by an independent company appointed by the House of Commons, which makes television pictures available to the BBC, ITN and other approved broadcasters for use in news and current affairs programmes. House of Lords proceedings have been televised since 1985.
The BBC and the commercial services provide time on radio and television for an annual series of party political broadcasts. Party election broadcasts are arranged following the announcement of general election. In addition, the Government may make ministerial broadcasts on radio and television, with opposition parties also being allotted broadcast time.
COI Overseas Radio and Television Services
The Central Office and Information (COI), which provides publicity material and other information services on behalf of government departments and other public agencies, produces radio programmes for overseas. A wide range of recorded material is sent to radio stations all over the world. COI television services make available material such as documentary and magazine programmes for distribution to overseas stations.
Conclusion
TV and Radio
Television viewing is Britain's most popular leisure pastime: 95 per cent of households have a colour television set and 68 per cent have a video recorder.
There are four television channels, and five national and over 100 local radio stations. News laws will allow another national television channel and as many as three national commercial radio stations. Subscribers to a privately owned satellite service can receive five more television channels.
A lot of air time is devoted to political, social and economic affairs. Although politicians often face tough questioning, particularly during election campaigns, broadcasters are expected to be impartial in their treatment of political controversies. Some programmes especially radio, allow members of the public to challenge politicians and other public figures on major issues.
The Government is not responsible for programming content or the day-to-day conduct of the business of broadcasting. Broadcasters are free to air programs with the only limitation on their independence being the requirement that they not offend good taste.
The Press
The British are one of the biggest newspaper-reading nations in the world.
There are about 130 daily and Sunday newspapers, over 2,000 weekly newspapers and some 7,000 periodical publications in Britain. That's more national and regional daily newspapers for every person in Britain than in most other developed countries. The major papers, twelve national morning daily newspapers (5 qualities and 7 populars) and nine Sunday papers (4 qualities and 5 populars) are available in most parts of Britain. All the national newspapers use computer technology, and its use in the provincial press, which has generally led the way in adopting new techniques, is widespread.
The press in Britain is free to comment on the matters of public interest, subject to law (including that of libel). By the open discussions of all types of goings on, it is obvious that there is no state control or censorship of the press, which caters to a variety of political views, interests and levels of education. Newspapers are almost always financially independent of any political party, but their political leanings are easily discerned.
Mass Media in Great Britain:
LIST OF BOOKS:
1. “Britain 1993”, an official handbook.
1.
2.“How Do You Do, Britain?” L.S. Baranovsky, D.D. Kozikis, Minsk, SADI Agency 1997
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3.“British Studies” M. Pavlotsky St.-Petersburg, 1998
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4.“This is Great Britain” L. Kolodyazhnaya IRIS PRESS, Moscow, 1999
5.“British Democracy in Action” Published by the Foreign And Commonwealth Office
Sazanova Ekaterina
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MASS MEDIA
IN GREAT BRITAIN
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